2026 DATA PRODUCT
U.S. Commercial Sauna Opportunity Index
Comparative state-level screening data for commercial sauna and recovery-facility planning.
| Rank | State | Score | Power | Fitness /100k | Fitness est. | Median income | Population |
|---|---|---|---|---|---|---|---|
| #1 | Colorado | 73.2 | 13.8¢ | 16.6 | 972 | $95,470 | 5,862,189 |
| #2 | New Hampshire | 71.8 | 20.6¢ | 20.9 | 292 | $99,031 | 1,394,868 |
| #3 | New Jersey | 71.3 | 19.2¢ | 16.0 | 1,495 | $103,556 | 9,343,809 |
| #4 | Washington | 70.7 | 11.8¢ | 13.5 | 1,054 | $98,141 | 7,816,116 |
| #5 | Virginia | 70.4 | 11.7¢ | 14.0 | 1,220 | $93,170 | 8,705,170 |
| #6 | Massachusetts | 68.4 | 24.4¢ | 17.5 | 1,230 | $103,960 | 7,044,056 |
| #7 | Texas | 67.2 | 8.5¢ | 11.5 | 3,465 | $78,476 | 30,188,424 |
| #8 | Montana | 64.8 | 13.3¢ | 19.2 | 215 | $72,509 | 1,116,875 |
| #9 | Connecticut | 64.3 | 19.9¢ | 15.9 | 578 | $95,781 | 3,624,508 |
| #10 | Nebraska | 64.0 | 9.4¢ | 15.4 | 304 | $76,475 | 1,978,707 |
| #11 | Florida | 63.9 | 11.4¢ | 12.4 | 2,791 | $74,568 | 22,416,077 |
| #12 | Minnesota | 63.6 | 13.5¢ | 13.0 | 748 | $89,062 | 5,739,445 |
| #13 | District of Columbia | 63.4 | 23.9¢ | 17.8 | 121 | $109,870 | 681,294 |
| #14 | Delaware | 63.2 | 13.8¢ | 16.6 | 170 | $84,954 | 1,021,191 |
| #15 | Oregon | 63.1 | 10.6¢ | 13.1 | 555 | $83,011 | 4,254,293 |
| #16 | North Carolina | 62.6 | 10.7¢ | 13.2 | 1,415 | $72,388 | 10,730,404 |
| #17 | Illinois | 62.0 | 15.2¢ | 12.8 | 1,621 | $83,390 | 12,694,798 |
| #18 | Utah | 61.9 | 10.8¢ | 10.8 | 367 | $95,166 | 3,392,331 |
| #19 | Maryland | 61.8 | 17.5¢ | 11.3 | 704 | $103,678 | 6,206,011 |
| #20 | Wisconsin | 61.2 | 13.9¢ | 14.1 | 836 | $77,485 | 5,914,872 |
| #21 | Pennsylvania | 61.0 | 13.9¢ | 12.6 | 1,637 | $77,971 | 13,018,639 |
| #22 | North Dakota | 59.6 | 8.2¢ | 14.3 | 112 | $76,657 | 784,841 |
| #23 | Wyoming | 58.9 | 10.3¢ | 15.4 | 90 | $76,176 | 582,397 |
| #24 | California | 58.7 | 30.6¢ | 13.7 | 5,371 | $99,122 | 39,287,377 |
| #25 | Georgia | 57.8 | 12.5¢ | 10.8 | 1,186 | $77,353 | 10,940,407 |
| #26 | Arizona | 57.2 | 13.1¢ | 11.0 | 813 | $79,964 | 7,378,838 |
| #27 | Idaho | 56.7 | 10.2¢ | 12.1 | 233 | $77,800 | 1,934,262 |
| #28 | Nevada | 56.5 | 9.7¢ | 10.8 | 345 | $78,260 | 3,184,612 |
| #29 | New York | 55.3 | 24.2¢ | 12.6 | 2,498 | $85,974 | 19,852,366 |
| #30 | Iowa | 55.1 | 13.3¢ | 12.4 | 398 | $75,059 | 3,210,507 |
| #31 | Ohio | 54.6 | 14.1¢ | 11.0 | 1,294 | $71,389 | 11,810,293 |
| #32 | Missouri | 54.1 | 12.6¢ | 11.3 | 697 | $70,702 | 6,191,814 |
| #33 | Rhode Island | 54.0 | 23.4¢ | 16.2 | 178 | $87,796 | 1,101,801 |
| #34 | Indiana | 53.3 | 13.3¢ | 10.8 | 739 | $71,957 | 6,851,073 |
| #35 | South Carolina | 53.2 | 11.6¢ | 10.8 | 574 | $69,324 | 5,296,225 |
| #36 | Tennessee | 53.1 | 13.4¢ | 11.1 | 786 | $69,595 | 7,066,383 |
| #37 | South Dakota | 52.1 | 12.2¢ | 12.6 | 114 | $75,081 | 907,428 |
| #38 | Kansas | 51.3 | 12.0¢ | 10.2 | 302 | $74,275 | 2,947,197 |
| #39 | Louisiana | 50.5 | 11.0¢ | 11.0 | 509 | $60,756 | 4,611,961 |
| #40 | Oklahoma | 50.5 | 10.3¢ | 10.2 | 410 | $65,039 | 4,028,634 |
| #41 | Michigan | 48.6 | 16.5¢ | 9.2 | 930 | $72,875 | 10,077,761 |
| #42 | Vermont | 48.2 | 20.7¢ | 14.2 | 92 | $81,203 | 647,106 |
| #43 | Alaska | 46.6 | 23.3¢ | 12.4 | 91 | $92,788 | 735,706 |
| #44 | Maine | 46.3 | 21.6¢ | 13.6 | 189 | $74,733 | 1,387,817 |
| #45 | Alabama | 45.5 | 14.8¢ | 9.7 | 495 | $63,999 | 5,086,768 |
| #46 | Kentucky | 45.5 | 11.9¢ | 8.6 | 390 | $63,726 | 4,534,824 |
| #47 | New Mexico | 44.8 | 11.9¢ | 9.5 | 201 | $64,059 | 2,120,246 |
| #48 | Arkansas | 42.8 | 11.8¢ | 8.4 | 257 | $60,773 | 3,049,391 |
| #49 | Mississippi | 39.6 | 13.7¢ | 8.7 | 255 | $56,447 | 2,946,779 |
| #50 | West Virginia | 37.0 | 11.4¢ | 6.6 | 118 | $59,608 | 1,778,373 |
| #51 | Hawaii | 20.1 | 43.6¢ | 6.8 | 99 | $100,389 | 1,445,235 |