STATE PROFILE · RANK #4
Virginia commercial sauna economics
Current planning indicators for commercial infrared sauna installations and recovery facilities.
Opportunity score70.7/100U.S. rank #4
Commercial electricity10.8¢/kWhEIA commercial sector
Fitness density14.0/100kNAICS 713940 proxy
Median household income$93,170ACS
Market context
The Census County Business Patterns proxy currently shows 1,220 Fitness and Recreational Sports Centers (NAICS 713940) in Virginia, approximately 14.0 establishments per 100,000 residents.
This is not a count of sauna businesses. It is used as a consistent national proxy for the density of facilities likely to consider recovery amenities.
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